Does Google Panda Affects Non- English Searches?

With the first Google Panda roll-out last February and the original update affecting only US queries. And just last month on the latter part of July Google again rolled-out another Panda update internationally. But the question of most people is if also affected the non-English queries or still the US queries alone ? Matt Cutts from Google's search team answered this question at Google Webmaster Help on the video below:

Related  Readings: 

Panda 2.0: Google Rolls Out Panda Update Internationally & Incorporates Searcher Blocking Data

What To Look for A PPC Management Service Provider

I have been managing our company's PPC- Adwords account for almost 6 months already but we haven't yet run the campaigns in full- blow this because I've been juggling within two of our SEM campaigns - SEO and Adwords. The demand for SEO has increased especially when clients availing our SEO services started coming. And because of this our Adwords campaign what set aside. This is when we decided to start looking for an PPC- Adwords management service provider to help us.

I started out looking for a good PPC- Adwords management service providers online and I was in awe for there were a lot of them. I do not know which ones are good and reliable providers and which companies should be avoided.  Because of my dilemma in looking for a Adwords management service provider I created a list of criteria for my search and I am sharing them with you and this might be helpful also for you. This criteria is not only applicable when searching for a PPC- Adwords management service provider but as well as when looking into outsourcing some of your business processes and campaigns. 

Factors in Looking for a PPC- Adwords Management Service Provider : 

Certification

Google has its Google Adwords Professional, Partner certification for individuals and companies that are qualified to provide and manage Adwords account. Yahoo as also their own certification for their Yahoo! Advertising called Yahoo Sponsored Search Ambassador. MSN also has adExcellence certification for their qualified individuals and companies. 

Quality of Work: Reliability, Reputation 

Of course you do not want to work with service providers that cannot meet your expectations.A service provider should be reliable, they should be responsible for any changes in your account and that they would do their best to make the campaign work and successful.

Is your prospect service provider has a good reputation in the industry? 

Service providers that proven their reliability can be seen on their clients, only their clients knows this. Research for reviews online, ask on forums if they heard about your prospect service provider and if they so what are their reviews. However, beware of fake reviews. There are companies that are creating dummy accounts to create reviews for their services.  One way to also know their reputation ask for the list of your service provider's previous clients and check on them. 

Communication

In any campaign that is being outsource this is one of the most important factor that needed to be considered. With good and proper communication surely there is a higher possibility of successful campaign. Make sure that you can contact any time your service provider either through phone or email. Constant communication will keep you updated on the progress of your campaign as well as you can ask questions to them directly. Make sure that you do have an open communication with your provider as to build a good relationship with them.  

Services

What are the services that they offer? Can they provide you with all your needs? Can they deliver the results that you want? Your prospect service provider should answer these questions so that you can consider them. 

Cost
How much do they charge for their services? You think its worth the price you pay for the services that you will be getting? Is it within your budget?

These are just simple things that but also very important in making a decision on to whom you will be working with. Remember you will be working with this company, you will be building relationship with them. I hope that you will find this tip helpful.

Who Where Affected With Google's New Algorithm Update?

It was just last week that Google announced that they have updated their search algorithm. "Content Farmers" are the ones mostly affected with the new changes. But its only one week since the update was rolled out and we are wondering who are the "farmers" that were affected by these changes?

I came across with a blog from searchengineland.com today regarding this. Even ezinearticles. com have experienced an effect on the changes that Google had made on their search algorithm.

Read more on  "Number Crunchers: Who Lost In Google’s “Farmer” Algorithm Change?"  at searchengineland.com.

Update on Google Algorithm : Targeting Content Farms ?

I started the day reading updates on the Search Engine and Online world and one of the updates that had my attention is the topic on Google's update on search algorithm. The new update on Google's search algorithm will affect 12% of the searches.

With this new algorithm Google aims to provide searchers a more relevant and quality content for them. Below are the links to Google's official blog on the new search algorithm update and other related posts.

Finding More High-Quality Sites in Search

Google Forecloses On Content Farms With “Farmer” Algorithm Update

Did Google's Algorithm Update Go Far Enough on Content Farms?

Is it A Good Idea to Interlink Your Own Websites?

One of the primary factors in optimizing your website is by building links within your website(s) and to other relevant sites. However, doing too much link building for your website may be a bad thing too if you are trying to create links just for search engines. Search engine algorithms nowadays have are so complex and that they may even know if you your doing too much link building for your website.

Interlinking is one of the best practices of lin building and like other practices over-doing it might get you penalized on search engines especially Google. Rand Fishkin of SEOMoz discussed about on how to interlink your websites without being penalized by the search engines on SEOMoz Whiteboard Friday.

Read article from SEOMoz