One of the primary factors in optimizing your website is by building links within your website(s) and to other relevant sites. However, doing too much link building for your website may be a bad thing too if you are trying to create links just for search engines. Search engine algorithms nowadays have are so complex and that they may even know if you your doing too much link building for your website.
Interlinking is one of the best practices of lin building and like other practices over-doing it might get you penalized on search engines especially Google. Rand Fishkin of SEOMoz discussed about on how to interlink your websites without being penalized by the search engines on SEOMoz Whiteboard Friday.
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