Free Website Optimization

I have been helping out clients optimizing websites for a while now and I have also a dream of having my own company helping out people with their business. But how will I have my own business if I myself do not have something to let my prospects see what I am good at. Yes, I have been helping out clients but its theirs I am being paid to work for them and what I do are owned by them.

So, what I am trying to do here is to create my own portfolio. And the only thing I can do here is to provide my services for FREE. Yes, you have read it right I'll be providing my SEO consulting services for free. But what do I get from giving out a free service? In return of my services I will have my portfolio and some testimonials and recommendations from websites that I have offered my services. Both parties will benefit, they got free SEO consulting services   and I will have my portfolio as well as my testimonials.

Here is what I will be willing to offer:

• Website Analysis for SEO 

- will assess your website for search engine.
- give you recommendations on how to increase your website's visibility on search engines by doing some onpage or onsite optimization. This may include tweaking some parts of your website.

• Keyword Research and Analysis

- will check on your existing keywords (this will only be applicable for websites that has an existing optimization efforts) 
- keyword recommendations. Will recommend you with 3 keywords or key phrases to optimize your page.

• Offpage Optimization or Link Building

- Directory Submissions
- Article Submissions ( if you have articles, it will be too much if I provide articles ) 
- Bookmarking
- Some social media activities (blog commenting, expanding your network, sharing content, etc.) 


So how will things be done? 
- Campaign will be for two months. As like any other search engine optimization services I do not guarantee your website to be no. 1 in the search engines especially in Google. But I can give an assurance that there will be an improvement in the visibility and traffic  of your webpages on search engines. 


- Before the campaign will start there will be a questionnaire for you to answer for me to assess your needs. 

- Remember, results does not happen overnight for SEO campaigns. And anyone providing SEO services or has an experience working with SEO campaigns knows this.

- I will be offering my services for free and I am not bounded to provide all my time working for your website. Thus, I cannot promise you to provide all my time for your website or page.


If you are interested of availing the free service just give me a comment here and I will get back to you.

Does Google Panda Affects Non- English Searches?

With the first Google Panda roll-out last February and the original update affecting only US queries. And just last month on the latter part of July Google again rolled-out another Panda update internationally. But the question of most people is if also affected the non-English queries or still the US queries alone ? Matt Cutts from Google's search team answered this question at Google Webmaster Help on the video below:

Related  Readings: 

Panda 2.0: Google Rolls Out Panda Update Internationally & Incorporates Searcher Blocking Data

What To Look for A PPC Management Service Provider

I have been managing our company's PPC- Adwords account for almost 6 months already but we haven't yet run the campaigns in full- blow this because I've been juggling within two of our SEM campaigns - SEO and Adwords. The demand for SEO has increased especially when clients availing our SEO services started coming. And because of this our Adwords campaign what set aside. This is when we decided to start looking for an PPC- Adwords management service provider to help us.

I started out looking for a good PPC- Adwords management service providers online and I was in awe for there were a lot of them. I do not know which ones are good and reliable providers and which companies should be avoided.  Because of my dilemma in looking for a Adwords management service provider I created a list of criteria for my search and I am sharing them with you and this might be helpful also for you. This criteria is not only applicable when searching for a PPC- Adwords management service provider but as well as when looking into outsourcing some of your business processes and campaigns. 

Factors in Looking for a PPC- Adwords Management Service Provider : 

Certification

Google has its Google Adwords Professional, Partner certification for individuals and companies that are qualified to provide and manage Adwords account. Yahoo as also their own certification for their Yahoo! Advertising called Yahoo Sponsored Search Ambassador. MSN also has adExcellence certification for their qualified individuals and companies. 

Quality of Work: Reliability, Reputation 

Of course you do not want to work with service providers that cannot meet your expectations.A service provider should be reliable, they should be responsible for any changes in your account and that they would do their best to make the campaign work and successful.

Is your prospect service provider has a good reputation in the industry? 

Service providers that proven their reliability can be seen on their clients, only their clients knows this. Research for reviews online, ask on forums if they heard about your prospect service provider and if they so what are their reviews. However, beware of fake reviews. There are companies that are creating dummy accounts to create reviews for their services.  One way to also know their reputation ask for the list of your service provider's previous clients and check on them. 

Communication

In any campaign that is being outsource this is one of the most important factor that needed to be considered. With good and proper communication surely there is a higher possibility of successful campaign. Make sure that you can contact any time your service provider either through phone or email. Constant communication will keep you updated on the progress of your campaign as well as you can ask questions to them directly. Make sure that you do have an open communication with your provider as to build a good relationship with them.  

Services

What are the services that they offer? Can they provide you with all your needs? Can they deliver the results that you want? Your prospect service provider should answer these questions so that you can consider them. 

Cost
How much do they charge for their services? You think its worth the price you pay for the services that you will be getting? Is it within your budget?

These are just simple things that but also very important in making a decision on to whom you will be working with. Remember you will be working with this company, you will be building relationship with them. I hope that you will find this tip helpful.

Who Where Affected With Google's New Algorithm Update?

It was just last week that Google announced that they have updated their search algorithm. "Content Farmers" are the ones mostly affected with the new changes. But its only one week since the update was rolled out and we are wondering who are the "farmers" that were affected by these changes?

I came across with a blog from searchengineland.com today regarding this. Even ezinearticles. com have experienced an effect on the changes that Google had made on their search algorithm.

Read more on  "Number Crunchers: Who Lost In Google’s “Farmer” Algorithm Change?"  at searchengineland.com.

Update on Google Algorithm : Targeting Content Farms ?

I started the day reading updates on the Search Engine and Online world and one of the updates that had my attention is the topic on Google's update on search algorithm. The new update on Google's search algorithm will affect 12% of the searches.

With this new algorithm Google aims to provide searchers a more relevant and quality content for them. Below are the links to Google's official blog on the new search algorithm update and other related posts.

Finding More High-Quality Sites in Search

Google Forecloses On Content Farms With “Farmer” Algorithm Update

Did Google's Algorithm Update Go Far Enough on Content Farms?

Is it A Good Idea to Interlink Your Own Websites?

One of the primary factors in optimizing your website is by building links within your website(s) and to other relevant sites. However, doing too much link building for your website may be a bad thing too if you are trying to create links just for search engines. Search engine algorithms nowadays have are so complex and that they may even know if you your doing too much link building for your website.

Interlinking is one of the best practices of lin building and like other practices over-doing it might get you penalized on search engines especially Google. Rand Fishkin of SEOMoz discussed about on how to interlink your websites without being penalized by the search engines on SEOMoz Whiteboard Friday.

Read article from SEOMoz

The MEGA SEOath and Charter

by: Derrick Wheeler
Senior SEO Architect, Microsoft



There is nothing wrong with my BIG website(s),
The search engines are just stupid.

There is nothing wrong with me,
Everyone else in my organization is just stupid.

Until search engines XX,XXX people in my organization get smarter,
I will continue to ask others to do more work than they would otherwise do
... until everyone loves me.

Until algorithm changes
... and everyone hates me again.

Google Adwords with the Guru - Dr. Glenn Livingston

Creating an account with Google Adwords for your PPC campaign is very easy all you need to do is to sign up or create an account or you may use your existing Google account. As an apprentice for Adwords I took me some time to learn and understand the basics things, I took little steps in moving forward. Research had helped me a lot in understanding Adwords. There are still a lot of things that I need to learn especially in campaign management and conversion. Dr. Glenn Livingston and his blog helped me a lot in my journey in Google Adwords especially in creating effective strategies that really convert.

I would also like to share with you one of the best resource in learning PPC with Adwords at Pay Per Click Search Marketing with Dr. Glenn Livingston.

SEO Tactics to Avoid

I got a dose of SEO early today from Search Engine's Eric Enge from his post SEO Mythbusters: 3 Rotten Ideas. Everyday I try to open www.searchenginewatch to be updated with whats new and happening in the search engine land.

SEO strategies used before may have work successfully whether it is an ethical or unethical approach. However, as the search engines have been doing some developments on their search algorithms, things have changed. Your successful SEO strategies may work before but not today. I've also noticed as I go through the web that the number of competition in SEO services providers are increasing, but are they reliable enough to provide services? My question is not for experienced SEO companies that have prven the excellence of the quality of services that they provide. This is for those "firms" claiming to deliver successful SEO campaigns in a short number of time, worst is giving the client the guarantee to be on top of the search engines in a short period of time. Even an SEO expert will tell that there is no guarantee of successful SEO campaign for there are certain factors that needed to be considered.

Going back to Eric's blog he listed 3 bad ideas that most SEO practitioners implement and will support what I have been saying above.

1. One Size Fits All. Not all websites, products and services are the same. A strategy may work on one website and would not on the other one.

2. Copy What the Large, Successful Sites Did. Agin, it may work on them but not to your website.

3. My Competitor Gets Away With Cheating, so I Should Cheat Too.They are successful eventhough they implement unethical practices. You know aleady that its bad but still you pursue on copying their pracices.

Not all people that claims to know SEO really know what they are doing. SEO is a very complex industry that requires a lot of time, patience and skills.

Read Eric Enge's SEO Mythbusters: 3 Rotten Ideas here.

My Google Adwords Journey Day 1

I've been with the Internet Marketing and SEO for almost a couple and 

half years already. And I am working more on article writing, blogging and keyword research. Internet Marketing especially SEO is a complex 

field. It is not done in just a night, days or a week. It needs a lot of your time, effort and patience. 

Last week I received an email from my boss asking me if I can pass the Google Adwords Professional - GAP exam. PPC isn't my thing, that was the first thing that came into my mind. But, I suddenly thought why not? The company will be paying for the exam and my boss even said that he'll treat me an ice cream when I pass. hehehe Maybe you'll thought that its about the ice cream. It's not. Its the opportunity. So, yesterday I printed some notes from Google Adwords Learning Center.  And after dinner I started reading the baiscs of Adwords. 

I am a person that loves to learn and explore things. My company has given me the opportunity to learn and acquire new set of skills. There are still a lot of things that I need to learn about the Web, Internet Marketing, SEO.